Alberto Prieto Valencia
Alberto Prieto Valencia, a prominent businessman from Zapopan, in the Mexican state of Jalisco, has been killed in a targeted attack that also claimed the lives of his teenage daughter and a bodyguard. The incident occurred on 29 December 2025 and has shocked the local community, prompting a major investigation by authorities.
Officials confirmed that Mr Prieto Valencia was travelling with his 16-year-old daughter and a security guard when their vehicle was attacked near the boundary of several Zapopan neighbourhoods. Police said the assault was deliberate and involved multiple armed individuals. The area was quickly secured by emergency services as residents sought safety amid the unfolding violence.
Mr Prieto Valencia was known locally as a successful entrepreneur with wide business interests. Friends and associates described him as driven and community-minded, someone who had built his reputation through hard work and determination. He was regarded as a family man, and tributes have focused on his close relationship with his daughter, whose death has added to the profound sense of loss. The killing has caused deep distress in Zapopan, where the scale of the attack led to widespread disruption and fear. Authorities have said the deaths are being treated as a targeted ambush and that inquiries are under way to establish those responsible and the motive behind the assault. No arrests have yet been announced.
Local leaders have condemned the violence and expressed condolences to the victims’ family. “This is a tragedy that affects us all,” one official said, urging calm as investigations continue. Security in the surrounding area has been temporarily increased. Alberto Prieto Valencia is remembered as a prominent figure in local business and as a devoted father. He, his daughter and their bodyguard leave behind grieving relatives and a community struggling to come to terms with a sudden and devastating loss.
